Grab the tissues. Apple on Monday debuted its 2013 holiday ad, and it might just make you a little misty-eyed.
The 90-second spot, dubbed "Misunderstood," features "a teenage boy who surprises his family with a thoughtful holiday gift," according to Apple's description. To watch it for yourself, check out the video below.
Set to the tune of "Have Yourself A Merry Little Christmas," the heartwarming ad tells the story of a young teenage boy who visits his grandparents' house for the holidays. We first see him in the car on the way there, looking at his iPhone 5s . As the days pass, his family goes sledding, makes snowmen and snow angels, goes ice skating, bakes cookies, and decorates the tree — all while the boy constantly has his nose in his phone. At one point, his grandpa even throws a sock in his face, presumably to try and get him off his darn phone!
But it turns out the boy was preoccupied for a good reason. He was actually recording all of the family's special moments on his phone and put together a montage video, which he shares with the family on Christmas morning.
Apple also released the full-length film within the ad, which was shot entirely on the iPhone 5s. Check out the Harris family holiday montage below.
Meanwhile, this is not Apple's first iPhone 5s ad. The company in October debuted the "Metal Mastered" advertisement, which features imagery of close-up gold slowly pouring, combining, and refining itself into the very shape of an iPhone 5s.
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