Though the growth seems to be slowing, right around one quarter of the country uses Android. The first three quarters of 2012 saw the greatest expansion in adoption, with a growth rate of 165% in those nine months. In the second quarter of 2012 alone, numbers shot up an impressive 55%, slightly outdone the next quarter with a 56% hike. The last few quarters of this year have seen the growth rate slow to around 11.5%, but that’s to be expected.
As for usage, the Chinese use their devices much like we do here in the States. They check their phone about 50 times a day on average, and use WiFi whenever they can for internet access (about 44% claim to do this). About 30% are sadly on a 2G connection, while 23% have 3G.
The Chinese Android user downloads about 10 apps per month in Q3 2013, up from about 8 apps/month this time last year. About 15% of users install a new app daily, with 21% of them using a PC to side load apps. With the increase in app downloads comes increased usage — 150 minutes a day, on average, compared to 26 minutes last year.
As for growth, Android has seen a 48% uptick in new users. 52% upgraded from older Android models, but almost half are new to the platform. About 45% of the new users are in rural areas, an important factor for Chinese smartphone growth. Last year, the rural growth was about 35%, which can also be attributed to China’s expanding network.
Source: Unwired View
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