Twitter and Deutsche Telekom, the German telecommunications giant behind T-Mobile,
have entered into a strategic partnership that'll give the
microblogging service more prominence on certain T-Mobile Android
devices in parts of Europe. Under the agreement Twitter will "create a
unique experience for Deutsche Telekom devices," including what sounds
like a Twitter home screen widget preloaded on certain Android handsets
from 2014. In return DT will get "early access to new tools and
innovations on the technical side" and help with integrating Twitter
into its marketing campaigns, according to a statement given to
GigaOM, potentially giving the company a leg-up over the local competition.
The agreement will initially cover only Germany, the Netherlands,
Romania, Greece and Croatia — a small subset of Deutsche Telekom's
global reach. But as recent stats from
PeerReach
reveal, Germany in particular is an important market Twitter has yet to
fully conquer, with just 1 percent market penetration in that country
versus 11 percent in the UK.4
Source:
Deutsche Telekom
via:
GigaOM,
PeerReach
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