So how about 2014? Well, Nike, for one, is gearing up to enter the smartwatch sector in the first half of next year, according to DigiTimes, a Taiwan-based tech site which, it should be noted, has something of a hit-and-miss record when it comes to reports of this nature.
Building on the success of its fitness-tracking Nike+ FuelBand and more recent FuelBand SE device, and taking it beyond its 2011-launched SportWatch, the expected smartwatch is in trial production at Flextronics International, a source – hopefully a reliable one – told the tech site.
With Nike’s current digital-based sports offerings, such as its FuelBand SE device, pairing only with iOS devices, its upcoming smartwatch will highly likely come with the same compatibility as a bare minimum, though it’s of course possible it may choose to expand it to Android and other platforms, too.
A smartwatch from Nike would follow in the footsteps of rival sports firm Adidas, which last month launched its $400 Smart Run wrist-worn device. Its new fitness-focused smartwatch runs Android 4.1.1 and comes with a 1.45-inch, 184 x 184 color touchscreen, 4GB of storage, and a remarkable 14-day charge in casual mode, though admittedly this drops dramatically in other modes.
The Smart Run’s GPS technology gives users access to on-screen stats for speed and distance, and logs running routes, as well. The watch also offers heart-rate analysis using built-in optical technology, and also counts your steps.
DT has contacted Nike for more information on its reported smartwatch and we’ll be sure to update if we hear back.
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