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Sunday, 1 December 2013

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Intel Chairman Says Company Had Lost Its Way



Intel chairman Andy Bryant recently admitted that the company is currently paying the price of not jumping into the tablet and mobile device bandwagon in time, seemingly echoing a similar admittance by Microsoft. He said the data was there to see the shift from desktop to mobile, but Intel simply missed it.

Bryant also admitted his embarrassment over the fact that Intel seemed to have lost its way. But now Intel has a new CEO, Brian Krzanich, who looks at the world as it is, not as how Intel wishes it would be. "His impact on strategies is starting to be felt," Bryant said during a day-long investor meeting at the company's Silicon Valley headquarters.

Krzanich chimed in, saying that Intel's technology can be used in all form factors, from the biggest servers to the desktop to the tablet to the smartphone to even smaller devices. In fact, the company has even opened its doors to manufacturing ARM-based designs.

"The PC market is beginning to see signs of stabilization," Krzanich said. He noted that although there's still a decline in the PC sector, the decline is actually slowing. What Intel needs to watch, he said, is the emerging market. Currently, Intel sees big money in the data center market, predicting a continued growth of 15 percent through 2016.

On the smartphone front, he pointed to a few design wins, despite the company's struggles, and said 2013 was the year of establishing its footprint. The company also seeks to more than quadruple its tablet business in 2014 by pushing over 40 million units.
"We've got to have that footprint," Krzanich said. "We've got to have that scale."

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