Starting Sunday, AT&T will make it more affordable for off-contract customers to use the carrier's service.AT&T's new Mobile Share Value Plans will be available as of Dec. 6, and are open to those users who purchase a phone at full retail price, bring a compatible phone to the network, have finished their contract, or participate in AT&T's Next early upgrade plan.
A big complaint about AT&T Next was that it didn't give customers a service price discount for dropping the contract and paying full price for a phone. Now, off-contract and Next customers will save about $15 per month on service. Customers can select data plans ranging from 300MB to 50MB per month, but someone with a smartphone and the 2GB per month plan will pay $80 per month under the new plan rather than $95, for example. "With our new Mobile Share Value Plans, customers don't have to compromise," David Christopher, chief marketing officer of AT&T Mobility, said in a statement. "Our new no contract option lets customers add a smartphone to the nation's fastest and most reliable 4G LTE network at a lower monthly cost. Customers want great value and a premium network — and now they can save more and get unlimited talk, text and data to share."
Some pieces of the Mobile Share Value puzzle remain the same, including the ability to share data on up to 10 devices, unlimited talk and text, access to nationwide Wi-Fi, and the option to add a basic phone for $20 per month or a tablet for $10.
The service provider, meanwhile, is giving its AT&T Next customers another option. Right now, customers can upgrade after 12 months. But going forward, there will also be the option to upgrade after 18 months for those who don't think they'll be ready to get a new smartphone after just one year and who want a lower monthly payment.
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