Roughly 80 percent of the business now occurs overseas, even though 50 million of those users reside in Japan. Thailand and the Philippines are totally smitten. Spain has jumped aboard with its biggest football clubs now partnering with the service, and even Indonesia and India are getting in on the act, two of the world’s most populous countries.
Turkey, Western Europe, and other Spanish speaking countries make up the remaining user base. No statistics on America yet, but after watching that accidentally epic video, I don’t see how you can say no. It’s oddly touching.
In fact, the number of users has doubled since April, when it stood at 150 million users. 7.2 billion texts and stickers are sent on an average day, and a total of 568 years has been spent with LINE’s free voice chat. The most popular stickers have been sent a staggering 216 billion times.
The original characters remain the most popular, but new characters and stickers are added every day. The most recent surging stickers are a half-priced bunch with all profits going to help victims of the deadly Typhoon Haiyan in the Philippines.
“As the global market shifts towards smartphones, LINE is making its mark by stimulating communication through its expressive sticker messages, convenient voice and video calls, and games that users can enjoy with their LINE friends,” said CEO of LINE Corporation Akira Morikawa in a press release. “Ultimately, this is what sets LINE apart from other simple communication tools that merely function as text messengers,”
So while it still might have a ways to go to catch up with Facebook and Whatsapp, LINE has established itself as a mainstay of the instant messaging world and has a very healthy and growing user base. Morikawa claims that that company is aiming for 500 million users before the end of next year.
Source: LINE
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