"US companies have seen some of their business put at risk because of
the NSA revelations," said James Kelleher of equity research firm Argus
Research.
China is high on the list of those countries now
shunning US companies. Mr Kelleher said this may be payback for the US
government saying it did not trust China-based Huawei to be independent
from Chinese military and intelligence agencies. Despite operating in
every other major country, Huawei, the world's biggest manufacturer of
telecommunications equipment and a privately owned Chinese company, has
been prevented from winning major communications contracts in the US.
IBM,
one of the world's largest information technology suppliers, saw sales
in its Asia-Pacific region drop 15 per cent from mid-August to
mid-October, compared with the same period in 2012. That was twice as
severe as the decline in "pre-Snowden" quarters.
Revenue declines
at Cisco, the San Francisco-based communications manufacturer, were even
more pronounced, with sales down 8.75 per cent in the quarter after the
Snowden allegations, compared with just 2.84 per cent in the three
months before.
Cisco warned in November that its sales could fall
as much as 10 per cent this current quarter, as new orders in emerging
markets declined. Chief financial officer Frank Calderone said that the
NSA spying had been cause for a "level of uncertainty or concern" with
Cisco's international customers, and part of the reason for weakening
demand.
IBM declined to comment but stressed that it was not one
of the companies named as having provided customer data to the NSA. Mr
Kelleher said that the effects of the NSA allegations added to tougher
sales conditions in China, whose economic growth rate has slowed during
the year.
However, the American firms' revenue losses may not be
confined to Asia. The German government has called for home-grown email
and internet providers and there have been talks between several
countries of creating network infrastructures that bypass the US.
A
survey by the Cloud Security Alliance, an industry standards
organisation in the US, predicted the Prism programme could cost cloud
computing firms between $35bn and $45bn in lost orders over the next
three years. It said that Canada, Germany, France and other European
countries have rules requiring companies to guarantee data privacy.
Jean-François
Audenard, the cloud security adviser to France Telecom, has said: "It's
extremely important to have the governments of Europe take care of this
issue.... If all the data of enterprises is going to be under the
control of the US, it's not really good for the future of the European
people." France has already invested ¤135m (£113m) in cloud technology
with French businesses.
Earlier this month, technology company
executives from America's biggest firms, including Apple, Google, Yahoo,
Microsoft, Twitter and Facebook, had a meeting with President Barack
Obama to rein in the electronic spying campaign amid concerns about its
impact on their reputations.
Apple, which is among the companies
asked by security services to hand over personal data, has been
particularly insistent, recently demanding the right at least to explain
how it co-operates with US intelligence. Currently, it is effectively
gagged by them from explaining how much information on its customers it
hands over to the NSA.
The reason behind Apple's concerns became
clear last week when it emerged just how huge was the deal it was
negotiating with China Mobile. The partnership it announced on Monday
with the largest mobile phone carrier in the world will be worth
billions of dollars of extra sales of the iPhone 5 and 5c.
Views are split among investors, but some analysts suggest that the deal could boost annual revenues by as much as $10bn.
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