"We're going back to our heritage and roots — delivering enterprise-grade, end-to-end mobile solutions." But the company isn't getting out of the hardware business; Chen confirms that handsets will be among BlackBerry's four target areas. (Aside from enterprise, cross-platform messaging will be another focus point.) "In short, reports of our death are greatly exaggerated," writes Chen. The CEO then addresses business users head on, seeking to ensure BlackBerry's once-reliable customer base that the company is "in the game for the long term." It's not the first time BlackBerry has used such public-facing tactics to avert panic; in October it took out full-page ads in several publications to paint a similarly rosy picture. "You can continue to count on us," the company said then.
Get the latest news and updates on smartphones, tablets, technology, gadgets, internet and game console
Translate
Monday, 2 December 2013
BlackBerry CEO John Chen says company is 'very much alive'
"We're going back to our heritage and roots — delivering enterprise-grade, end-to-end mobile solutions." But the company isn't getting out of the hardware business; Chen confirms that handsets will be among BlackBerry's four target areas. (Aside from enterprise, cross-platform messaging will be another focus point.) "In short, reports of our death are greatly exaggerated," writes Chen. The CEO then addresses business users head on, seeking to ensure BlackBerry's once-reliable customer base that the company is "in the game for the long term." It's not the first time BlackBerry has used such public-facing tactics to avert panic; in October it took out full-page ads in several publications to paint a similarly rosy picture. "You can continue to count on us," the company said then.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment